Integrated Marketing

Manager CRM, Lifecycle

Full Time - Austin, TX

We are looking for a Lifecycle CRM Manager to create campaigns that drive best-in-class retention and loyalty for customers in Favors’ 400+ cities. You will balance marketing, analysis, and program execution in our fast-paced, highly-reactive environment. This is a unique opportunity to do much more than traditional CRM, which allows this position to have an immediate impact on the success of Favor’s marketing.

What you’ll do:

  • Develop and implement end-to-end CRM marketing programs, with an emphasis on automation, personalization, and hyper-targeted segmentation, that are designed to influence key performance indicators 
  • In partnership with the Senior CRM Manager, plan CRM promotions that consider cross-functional implications around operational support, budgeting, marketing segmentation, campaign direction, and post-promotion analysis
  • Create strategies for email, push, SMS, and in-app marketing campaigns across customer lifecycle segments
  • Balance the operational complexities of our on-demand business, including communicating cross-functionally to a wide variety of stakeholders and formulating a number of campaigns/strategies to address all possible business scenarios 
  • Employ A/B testing and identify opportunities to drive marketing results
  • Drive volume and profitability in lifecycle communications by ensuring customers receive the right communication at the right point in their user journey
  • Use quantitative analysis and analytics (dashboards, reporting, and data visualization tools) to effectively translate analytics into clear insights and actionable recommendations
  • Work closely with the Product team to ensure alignment on CRM business needs and upcoming product improvements
  • Utilize CRM and analytic tools to forecast results of various tactics, advocate for resource prioritization, and report on the success of individual campaigns.

Skills you have:

  • A bachelor’s degree in marketing or a related field 
  • 5+ years of marketing or CRM experience
  • Comprehensive experience tracking and reporting key CRM performance metrics
  • Demonstrated experience implementing loyalty, CRM, and automation marketing programs and processes
  • Prior working experience with CRM tools related to campaign management, email, push notifications, in-app messaging, etc. 
  • Strong written and verbal communication skills
  • Ability to monitor, interpret, and report on data to help build cohesive marketing programs 
  • Experience with Braze is a plus
  • Experience in technology/consumer apps is a plus 
Life at Favor

Where you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce. 

Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in Favor delivery fee credit and H-E-B discounts! 

Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.

Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.

Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), quarterly company-wide events, weekly happy hours, and regular connection opportunities.

Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. 

In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.
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