What You'll Do:
- Lead the execution of in-app merchandising directive; ensure key brand and product
messages are delivered through compelling, on-brand shopping experiences that align
with broader marketing channels (lifecycle, social, and paid media). - Develop and implement merchandising strategies tailored to distinct customer
segments with a focus on navigation, content structure, and feature placement that
drive discovery and engagement. - Collaborate cross-functionally with integrated marketing, creative, brand, business
analytics, product, support, and sales teams to align on merchandising initiatives and
influence decisions through a data-driven, collaborative approach. - Analyze business performance to identify trends, surface insights, and guide
merchandising and pricing optimizations that drive growth and improve user
experience. - Define and track core merchandising and content KPIs to evaluate strategy
effectiveness, inform future decisions, and ensure consistent reporting - Lead A/B testing strategies to experiment with and refine content, placement, and user
journeys; drive continuous performance improvement across the app experience.
Who You Are:
● 5+ years experience in website or app merchandising or similar roles within a fast-paced
environment; proven experience identifying opportunities to find efficiencies throughout
the customer journey that impact the user experience and growth
Skills You Have:
● Strong analytical acumen with cross-functional leadership ability; ability to
develop respectful influencing strategies to leverage support from
cross-functional stakeholders
● Ability to focus on and improve customer experience and business performance
through in-app placement, segmentation, experimentation, and continuous
optimization; ability to demonstrate a high degree of ownership and
accountability
● Ability to meet tight deadlines and ensure all directives and communications are
accurate, clear, concise, and consistent with Favor core values
● Process and detail-oriented mindset with demonstrated ability to maintain a clear history of changes and documentation
● Strong understanding of CMS and how they work; knowledge of Braze,
Tableau,Contentful or similar tools
Physical & Other Requirements:
● Hand / finger dexterity
● Work extended hours